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Protur Cala Millor Playa
The rash of development along the coast around Cala Millor in east Mallorca can sometimes be hard on the eye, but it's only there because of the wonderful two kilometre beach which runs south from the original Cala Millor fishing village to the headland which is home to the Punta n'Amer Nature Park. This is a very popular holiday resort area with all the attractions you could wish for, and possibly more.
The three star Protur Cala Millor Playa offers good value serviced apartments right on the front line towards the southern end of the beach, and within 5 minutes of the main shopping centre of Cala Millor.